Try this one''Mom, incomplete abortion, there are AA and DHA for brain development, 15 vitamins and minerals, as well as FOS useful aid digestion. It was also adapted to the infant's mother who was going to learn to eat solid food. Mother may see on the label, suitable for infants aged 4 months and over,''said an SPG (sales promotion girl) on a mother's milk and baby food counter of a supermarket. While reading the label marked on a cardboard baby biscuit, SPG continues to provide information about the advantages of products on offer, tried to hook potential customers. The prospective customer, Mary, a young mother of a little baby was four months old, seemed to notice details SPG seriously. Occasionally he asked the SPG on the product to be bought. Finally, two boxes of baby biscuits into shopping baskets.Such sights can easily be found in various sales centers milk and baby food. The consumer, the mother did not realize has made a mistake in handling the growth and development of children. Four-month-old baby in the program should still breastfeeding (breast milk) exclusive. A program for growth and development of a baby, which is only giving only breast milk until the baby is six months old.
However, Yanti mistake is not solely his fault, you could say he was a victim of 'mischief' manufacturers of complementary feeding. In the box that he bought a baby biscuit lettering 'for ages 4 months up'. A paper should not be listed because of misleading consumers. Supposedly, referring to the Regulation of the Minister of Health (Health Minister) No. 450/2004, the baby should be given only breast milk until the age of six months, not four months.
Various studies have proven many undeniable advantages of the benefits of exclusive breastfeeding for six months. Starting from a perfect physical growth, the rapid development of intelligence, to the emotional maturity of a child, encouraged thanks to six months of exclusive breastfeeding.
Unfortunately, the rules stay the rules. Milk producers and proper complementary feeding participating in a program that in fact can be healthy for future generations, just a lot of irregularities. Labeling 'for babies aged four months to the top' is one such example.
At a meeting in the 'Executive Forum' held in Jakarta Media Indonesia some time ago, it was revealed that the majority of dairy producers and complementary feeding was not all refer to the regulations regarding the six-month exclusive breastfeeding. ''This happens because the regulations. Most manufacturers are still holding on to old rules when boundaries of exclusive breastfeeding was four months. And until now permits they hold valid, so there is no renewal, no tough sanctions against it,''said Secretary of the Milk Producers Association (IPS), Syahlan Siregar, in the forum.
Labeling 'for babies ages 4 months up', is just one example of various acts of milk producers who do not support the program six months of exclusive breastfeeding. As disclosed Dr. Nurcholish Madjid, M. Kes from the Program Appropriate Technology in Health (PATH), which conducted the research institute of the known range of 'mischief' manufacturers of infant formula and baby foods. ''Among other things, conduct a campaign in various forms to the health facilities and health personnel, both doctors and midwives, to participate in marketing their products. Some are given a monthly incentive of up to one sponsored for the pilgrimage,''said Dr. Nurcholish a joint institute conducts research on breast feeding behavior in the community in the area of Cirebon, Cianjur, Kediri and Blitar in 2003.
Syahlan Admittedly, those behaviors are frequent. One thing that became the cause is lack of regulation. In fact, he argues, IPS manufacturer of nine manufacturers in between Nestle and Frissian Flag, be sure to obey all laws that have clarity on the matter and sanctions.
Regarding the regulation on exclusive breastfeeding, recognized one of the members of the House of Representatives Commission IX Indarsih Tuti Lukman, when it's urgent to apply and covers various circles. Because the manufacturers of infant formula and complementary feeding are not the only cause of the difficulty of running a program of exclusive breastfeeding. Some other things like labor laws regarding maternity leave and the existence of space breastfeeding in the workplace, and also need to be made a rule to support the program six months exclusive breastfeeding.
House Party, continued Tuti, who is currently undertaking a discussion of changes in Law No. 23 of 1992 on Health, will also try to incorporate breastfeeding problems in the amendment. ''We are monitoring the relevant parties such as the Department of Health, BPOM (Agency for Drugs and Food) and the BKKBN (National Family Planning Coordinating Board) in order to create programs and legislation that supports breastfeeding,''said Tuti.
With strict rules and sanctions as well as programs to support, breastfeeding rates are expected to be increased from the present conditions. According to the Indonesian Demographic and Health Survey (IDHS) in 2002-2003, found data on the number of exclusive breastfeeding in infants below the age of two months only covers 64% of the total babies there. The percentage decreases with age babies. Namely, 46% in infants aged 2-3 months and 14% in infants aged 4-5%. Even more alarming, 13% of infants under two months have been formula fed and one in three infants aged 2-3 months has been given additional food. (Nik/H-4)
source: Media Indonesia Online, Wednesday, August 3, 2005
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